If you hire hourly workers, you’re probably familiar with using a job board (or multiple job boards) to display your job openings. Job boards make it easy for employers to post jobs and easy for job seekers to find openings and apply online.
But job boards can also become a time-intensive task, requiring time every day to check on your posts to update and refresh them to stay current. Many of the more popular job boards charge a fee to even post a single open job position, so if you’re a business that has multiple openings, there are several other options to consider if you’re looking to stand out and optimize your ROI.
Types of Job Board Postings
The Organic Feed is your most common starting point. It allows you to post your job and have it added to the list of job openings on the job board. At this level, using a talent management system that automatically distributes jobs to various job sites without added manual effort is a huge time saver. At TalentReef, we integrate with most of the highest-trafficked job boards (Indeed, Glassdoor, Snagajob, and Google Jobs) and connect to hundreds of others through our Jobs API. We also provide analytics on which job boards are performing the best so you can get the highest ROI for your time, money, and efforts.
The next tier is Integrated Applications. When your talent management solution offers an embedded application for job boards, it streamlines the process for the applicant and the hiring team, without requiring additional spend. TalentReef has partnered with top-tier job boards like Indeed to support an integrated, easy application experience that removes additional steps or redirection for the candidate, offering a smoother experience and less applicant drop-off. Applicants complete TalentReef’s best-in-class application process directly on the job board and are immediately entered into TalentReef’s Applicant Tracking System for the hiring team to review. Indeed has found that jobs get 12% more clicks using this method.
If you are looking to boost visibility of your job posting and have a budget to do so, Sponsored Jobs is your main option. We suggest sponsoring jobs to maximize applicant flow within a specific job board and to boost jobs that require a more specific skillset. It can also give you an edge to help hire more quickly if you are trying to hire in a more competitive market with a high number of job postings in the area. Indeed found that sponsored jobs are 3.5-4.5x more likely to result in a hire (Indeed Data Worldwide).
Finally, if you have a larger job ads budget and are hiring a high-volume of hourly workers — for multiple franchises or a hotel chain, for example — a Programmatic Boost can take your job posting to the next level. This allows you to maximize applicant flow across all job boards with the mass distribution of postings to targeted job sites based on job title and market. This drastically decreases the manual time needed to manage job postings while allowing employers to expand their reach, target ideal candidates, and maximize their ROI.
What type of job board strategy is best?
Every business is different, so it really depends on your needs, market, budget, and time. Whether you spend little to no money or have a large budget, the key is for your talent management platform to have built-in integrations with the major job boards. This offers a seamless experience that saves you time and money, and provides the data to guide your strategy to best allocate the budget you do have.
When it comes to a tight labor market, you don’t have time to waste on a manual or disjointed, multi-platform process to get the job done quickly. Trusting an innovative talent management platform with your recruiting, hiring and retention strategy will enable you to compete more effectively in the increasingly complex hiring market and net more job applicants.
See how TalentReef’s game-changing functionality provides a robust recruiting and hiring toolset that will help you more effectively attract and engage top talent.