Millennials are the first group to grow up in the age of technology. The Millennial generation, consisting of those born since 1981, brings a new style and perspective to the workforce. Millennials may actually be the most productive and innovative generation in history. This is a generation that is considered to be the first to grow up in what would truly be considered an age of technology. One of the defining characteristics of the millennial generation is their affinity with the digital world. They have grown up with broadband, smartphones, laptops and social media being the norm and expect instant access to information. Statistics reveal that 91% of Millennials have a Facebook account and are regularly spending 96 hours online per month. Millennials’ base of technical knowledge far surpasses their predecessor generations giving them, and their organizations, a significant edge.
High-potential Millennials are fastidious about the organizations they enter. Companies that are not able to keep up with social media will not be seen as technologically advanced, a factor Millennials see as a necessity for their future employer. This is a group that started the social media craze, beginning with a couple websites like MySpace and Facebook and expanding into LinkedIn, Twitter, Google+, YouTube, Instagram, etc. For example, YouTube reaches more U.S. adults aged 18-34 than any cable network and LinkedIn receives two new members every second. In fact, 93% of marketers use social media for their business. With social media completely engulfing Millennials, companies would do well to advertise and publicize through the medium that is so engrained in this culture. Strategically, marketing your work environment will increase success in attracting high-potential Millennial candidates.
Organizations that have determined ways to attract, engage and hire this group are seeing considerable gains. Successful attraction of Millennials requires a talent acquisition approach that adheres to their distinct technological background. Millennials are known for being constantly connected to the world of social media. Conclusively, then, the best way to reach this group is via social recruiting practices. Social recruiting simply means utilizing the many social platforms that Millennials frequent every day in order to best attract and engage with this generation.
The message is clear – join the social recruiting movement or find yourself with fewer, less qualified applicants. If 93% of marketers are using social media to attract clients it is only reasonable to presume that this is also how candidates would be attracted. Social recruiting helps bring in more qualified candidates by granting companies access to passive candidates as well as active candidates. The most successful organizations have built social media profiles on the multitude of different platforms available. They are also regularly utilizing these platforms via blog posts, tweets, likes and shares. This activity shows the Millennials that the company is progressive and technologically advanced, therefore making it a stronger potential culture fit.
Attracting, engaging and hiring the Millennial generation needs to be primarily done via social recruiting. Social media is the platform that Millennials use constantly – if you’re using social media to market to your customers, than you should clearly be using it to attract your candidates. Automating your social recruiting methods will significantly aid your company in managing the large array of social media platforms out there to best ensure you are attracting the greatest number of high-potential candidates. Automating your systems allows for greater candidate engagement and better management of talent communities. JobApp’s mobile Human Resources platform (Social Recruiting, ATS, Background Checks, Onboarding, Training, Scheduling, and Performance Management) streamlines how fast-paced operators find, hire, and manage their valuable workforce.